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Certain that our MMM™ is the answer to online sellers listing problems and buoyed on by the positive response we received from everyone we had shared our idea with.. from our Patent Attorney to our Survey Monkey responses and our retired parents, we were confident we’ve found a solution to a problem, some sellers don’t even realise they have.
We have spent time researching listing steps; product display, scale and size misinterpretation are all key factors in the volume of online retailers purchase returns. Isobel read an article on Daniel Footwear’s returns issues where Jessica Hodkinson quoted return figures in excess of 30%. http://www.bbc.co.uk/news/business-21148508
That’s a lot of wasted postage (even if it is free, there is a cost to someone somewhere!)
We hope you agree, clearer display of scale will result in less misinterpretation and ultimately less returns.